Capture Archives - Next Action Associates
Lack Of A-tent-ion

Lack Of A-tent-ion

“I thought you said we didn’t need my tent!” I had been happily setting up what I thought was my tent for the evening, but this snippet of conversation from the other side of the clearing dragged me out of my wilderness reverie. We were 18km into a four-day canoe...
Superhuman?

Superhuman?

When we started the business 10 years ago, ‘inbox zero’ was a bit of a holy grail for our clients. If we let slip in conversation that we had a means of attaining and sustaining that standard, ears pricked up all Spock-like. A decade later, most still like the sound...
Defeated Devices

Defeated Devices

“What do you see?” The question took me a bit by surprise. I was just settling in for lunch with my friend Dan. Pleasantries had been exchanged, and I was scanning the menu when he’d reached his wrist across the table and held it where I couldn’t miss it. “Uhm, your...