Blog Archives - Next Action Associates
Kill Your Darlings

Kill Your Darlings

It is a truth universally acknowledged that if you gather together musicians of a certain age, eventually they will start quoting ‘This Is Spinal Tap’. Rob Reiner’s 1984 mockumentary – if you will, rockumentary – chronicles the demise and fall of one of...
Defeated Devices

Defeated Devices

“What do you see?” The question took me a bit by surprise. I was just settling in for lunch with my friend Dan. Pleasantries had been exchanged, and I was scanning the menu when he’d reached his wrist across the table and held it where I couldn’t miss it. “Uhm, your...
Enforced Idleness

Enforced Idleness

Susan Hunter, currently in limbo, works to create order in service and manufacturing organisations, from privately owned SMEs to large international groups, in the UK, Continental Europe and North Africa. Susan is a graduate of London University and has a diploma in...
Clean Edges

Clean Edges

If you want to know what clean edges in a system looks like, take a peep through a microscope. Life, in its simplest form, is about integrity. When the walls of a cell break down, the cell is finished – returning to the primordial elements that once made it up....