In the second blog in this series, we looked at how you might get a sense of what the current reality around working standards is in your team or organisation. If that exercise – of uncovering current standards – highlighted the need for change, what to do next?

Based on what you found, you may already have ideas on goals to set in the domain of working standards. For my organisation, I’d want something that is not just easy to track at an organisational level, but easy to ‘feel’ as someone working in the organisation.

Before getting to identifying specific goals, it might be helpful to bear in mind some criteria to help with selection. In order to be of maximum value, the goal or goals will be:

  • Easy to communicate and understand
  • Of practical value both to the organisation and the individuals in the organisation
  • Clear enough that it is easy for individuals and the organisation to see how they are doing against the goal
  • Easily influenceable by those who want to play
  • Allow for an observable ‘quick win’, to build momentum

The goals you choose need not be the endpoint of what you are trying to achieve with standards in your organisation, just something that is eminently doable and visible to get things rolling.

At this stage, you just want to be building confidence in the team’s sense that they can make small changes happen, if they apply themselves. Often the biggest block to making changes is the organisational story about having failed at change in the past, and they’ll need confidence and evidence that they can change, later, when bigger challenges come up.

Some possible goals that fit the criteria:

  • I like the simplicity of ‘100% on-time start for meetings’, but for organisations that are struggling with time-keeping it is probably too much of a stretch at the beginning


  • I also like ‘total number of sick days’, because most people would find it easy to get behind as a  worthy target. But it is more of an output than an input, and the result has so many factors in play that are difficult or impossible to influence. Over complex


  • One that would be amusing would be ‘average typing speed in the organisation’. Increasing it would be one of the biggest productivity levers for certain individuals I’ve coached, but as an organisational goal it is unlikely to set anyone’s heart alight. So no


I’d sit with your team, develop as many as you like, then communicate only one obvious one. One that has implications for many other positive results if you get it right.

The famous example of this is from Alcoa. When Paul O’Neill started as CEO, he set only one goal – workplace safety. Apart from no dead bodies in the way of smooth production, the ripples of that goal had so many positive knock-on effects that the company went on to dramatically outperform its peers and the market for the decade that followed. Although the goal seemed irrelevant to making bumper profits, it turned out it was instrumental in changing the culture to one that was seriously profitable as a side-effect of getting serious about safety.

In that spirit, how about this as a goal?: ‘Number of e-mails older than 48 hours’ across the organisation. You could, of course, go for ‘inbox zero’ but I’ve noticed that as a goal it can have a distorting impact, in that it has people get too focused on cleaning up their inbox as an end in itself, rather than treating it as what it is; a milestone on the way to clarity and more strategic decision making.

Yes, some might try to game the system by dumping emails into a nearby folder, but most don’t have the game to manage that anyway. Besides, the goal is not accompanied by any negative consequences, it is simply a way to check the overwhelm in and/or responsiveness of the organisation.

You can’t tell people how to do their work, but you can declare a new standard. Absent a standard, pretty much anything is good enough.

In order to get some buy-in and traction for change, you’d want to discuss and agree on the standard in your team, in light of the potential benefits in terms of stress and responsiveness. Indeed, discussing and agreeing on the new standard is part of what will drive the motivation to learn how to hit it.

Once you declare that standard, it will be useful to offer support on how to get there. More on that next time.

In this series:

Blog 1: An approach to working standards transformation

Blog 2: Where the he?? am I?

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