Growing up in the American Southwest, I have long been acquainted with a familiar parable about the young greenhorn (inexperienced rancher) attempting to brand cattle. What I never realised is how relevant the tale is to twenty-first-century knowledge work. The story...
Those of you who have visited our website, www.next-action.co.uk, since Friday last week will have noticed that we’ve changed, well, pretty much everything. New branding, new navigation, the lot. Now such a dramatic change wasn’t undertaken lightly,...